Too many small business owners struggle to effectively target and engage their ideal customer

Do you ever feel like you're reaching in the dark when marketing your business? Are you struggling to truly understand who your customers are and what drives their purchasing decisions? You're not alone. A common mistake small business owners make is marketing too often to their target audience, rather than marketing to their buyers personas.

The truth is that if you don’t have a deep understanding of your different buyer personas, you’ll continue to struggle to create marketing, content, products, and services that speak directly to your audience.

✅ Target audience vs. buyers personas
✅ Buyers personas examples
✅ Strategies to research your buyers personas
✅ Customizable buyers persona templates

What's in this course module:

Learn how to segment your target audience into buyers personas.

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